STREAMS & VALLEYS BRAND REFRESH
Inspired by the landscapes they protect, designed for the communities they serve.
The voice of the Trinity River for 50+ years, Streams & Valleys is a non-profit organization dedicated to preserving and improving the waterways and green spaces in the Dallas-Fort Worth Metroplex. Through their efforts, they strive to create sustainable, healthy environments that benefit both people and wildlife.
When it came time to refresh their brand, the goal wasn't to start over, but to build upon the history and recognition they had already earned. Their existing logo is deeply loved within the community, so we used it as the foundation for a broader visual identity system. From there, we introduced modern typography, a nature-driven color palette, and a collection of supporting graphic elements that brought new energy and flexibility to the brand.
The result is a brand that feels both fresh and familiar. One that honors the organization's legacy while providing the tools needed to support its next chapter of growth and community impact.
Project Scope:
✧ Strategy / Creative Direction
✧ Type, Color, and Brand Identity System
✧ Marketing Templates
Credits:
Client Team: Lauren Deen, Jeanette Frank, and Jennifer Massey of Streams & Valleys
Photography: Brian Luenser and Streams & Valleys
Brand Identity System: Jill Darrow