Insurance is complicated enough, so shopping for it shouldn’t be. Lunova Insurance’s previous site contained a wealth of information, but the experience felt busy for users trying to find answers quickly. Their website refresh needed to be approachable and easy for anyone to navigate.

Using Squarespace, we reimagined the site from the ground up with a focus on usability and organization. The new site features dedicated pages for both personal and commercial insurance offerings, making it easy for users to find information relevant to their specific needs. We also created industry-focused pages that showcase the markets Lunova serves, along with streamlined resources that guide users through the claims process across the various insurance providers within Lunova's network.

The result is a website that feels welcoming rather than intimidating. One that balances professionalism with approachability and helps users find the information they need without feeling overwhelmed.