SAMSUNG SUMMER OF GALAXY
A month-long celebration where Samsung offers rewards and promotions to Galaxy owners.
Summer of Galaxy’s 2022 campaign featured exclusive product offers, bonus content from various partners, and even engaging live events. Samsung tasked our team with creating a brand identity that matched the excitement and energy of their deals for that year.
Our Mobile creative team came together and got to brainstorming. What made us think of summer? What colors came to mind? What would we want to see as a loyal customer?
That’s what ultimately led us to using vibrant gradients and animated products that radiate a sense of joy and excitement. Summer is one of the most anticipated seasons of the year, and now, Galaxy owners had even more reasons to celebrate.
Credits:
Agency: Cheil North America
Creative Directors: Matt Villanueva, McKenzie Bailey
Art Directors: Julie Chappell, Jill Darrow
Copywriters: Eliza Stout, Benjamin Jones
Motion Designers: Henry Casillas, Spencer Lowe
Creative Imaging Artist: Brad Pippin
Initial Storyboards
One of the main deliverables for Summer of Galaxy was a 15 second promotional video, which introduced the campaign and its’ different reward tiers. I created the storyboards that mapped out the flow and energy of the video, making sure each moment felt vibrant and on-brand. I worked closely with our clients at Samsung to get the storyboards just right before moving into motion.
Promotional Video
As you can see, the promotional video ended up looking a bit different from the initial storyboards! After receiving client approval, I connected with our Motion Design team to bring the storyboards to life. They took them and ran, creating a video that was not only colorful and fun, but incredibly engaging! Throughout the process, I offered both art direction and feedback to the team, ensuring we obtained a polished end result.
Campaign Key Visuals
Key Visuals were created to represent the different reward tiers for Summer of Galaxy, which included entertainment, music, and gaming. To separate them out visually, specific colors were sourced from the main gradient and used as the category’s color scheme. Our 2022 sponsors were showcased throughout these visuals, highlighting Netflix for entertainment, Sabrina Carpenter for music, and PUBG for gaming.
Online Advertising
Using the established Key Visuals, an array of online ads were created to advertise Summer of Galaxy. By separating the ads out into their respective categories, our team was able to target specific audiences within the Samsung community, enticing them to learn more and redeem rewards as a qualifying customer.