DSR NEXUS BRAND IDENTITY
Designing privacy to feel a little more human.
With over six years of experience in design, concepting, and collaboration, I bring a blend of creativity and strategy to every project. No matter the task, I approach everything with a can-do attitude and a positive disposition. I’ve been recognized by the Dallas and Fort Worth ADDYs, Graphis, DSVC, and was named to Ad 2 Dallas’ 32 Under 32 in 2023.
Before freelancing full-time, I worked inside of creative agencies. There, I learned how to think fast, communicate clearly, and collaborate with not only fellow creatives, but with our clients. These skills have become the cornerstone to my freelance work, where I provide every client with a professional and seamless experience. From ideation to final file hand-off, I promise that every project is managed efficiently and will meet the highest of standards.
Fun Facts:
✧ My go-to hobby is mountain biking
✧ Y’all is a very regular word in my vocabulary
✧ My favorite movie is Nope by Jordan Peele
✧ I play The Last of Us Part II once a year
✧ You can usually find me at Whataburger ☺
DSR NEXUS BRAND IDENTITY
Hi there! I’m Jill, a Freelance Designer, Art Director, and Illustrator based in Dallas, Texas.
With over six years of experience in design, concepting, and collaboration, I bring a blend of creativity and strategy to every project. No matter the task, I approach everything with a can-do attitude and a positive disposition. I’ve been recognized by the Dallas and Fort Worth ADDYs, Graphis, DSVC, and was named to Ad 2 Dallas’ 32 Under 32 in 2023.
Before freelancing full-time, I worked inside of creative agencies. There, I learned how to think fast, communicate clearly, and collaborate with not only fellow creatives, but with our clients. These skills have become the cornerstone to my freelance work, where I provide every client with a professional and seamless experience. From ideation to final file hand-off, I promise that every project is managed efficiently and will meet the highest of standards.
Fun Facts:
✧ My go-to hobby is mountain biking
✧ Y’all is a very regular word in my vocabulary
✧ My favorite movie is Nope by Jordan Peele
✧ I play The Last of Us Part II once a year
✧ You can usually find me at Whataburger ☺
Initial Storyboards
One of the main deliverables for Summer of Galaxy was a 15 second promotional video, which introduced the campaign and its’ different reward tiers. I created the storyboards that mapped out the flow and energy of the video, making sure each moment felt vibrant and on-brand. I worked closely with our clients at Samsung to get the storyboards just right before moving into motion.
Promotional Video
As you can see, the promotional video ended up looking a bit different from the initial storyboards! After receiving client approval, I connected with our Motion Design team to bring the storyboards to life. They took them and ran, creating a video that was not only colorful and fun, but incredibly engaging! Throughout the process, I offered both art direction and feedback to the team, ensuring we obtained a polished end result.
Campaign Key Visuals
Key Visuals were created to represent the different reward tiers for Summer of Galaxy, which included entertainment, music, and gaming. To separate them out visually, specific colors were sourced from the main gradient and used as the category’s color scheme. Our 2022 sponsors were showcased throughout these visuals, highlighting Netflix for entertainment, Sabrina Carpenter for music, and PUBG for gaming.
Online Advertising
Using the established Key Visuals, an array of online ads were created to advertise Summer of Galaxy. By separating the ads out into their respective categories, our team was able to target specific audiences within the Samsung community, enticing them to learn more and redeem rewards as a qualifying customer.